FINALIZING BROKER, WYNETTE ESTATE

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I have worked with and gotten to know some incredible brokers since moving to town at the beginning of the year. We have already started to think about the marketing of the Tammy Wynette estate (See Previous Post), as we approach a completion at the end of October, which brought us to the important decision of: who is going to list it? As a developer, I think it is extremely important to build strong relationships with a network of brokers, everyone can act as an asset to each other.

For this project, it is shaping up to be a $5m+ home, and very fortuitously Lisa Peebles reached out to my partner. I met Lisa when I first moved here, by cold calling her out of Luxury Home Magazine, and she was the one that introduced me to my partner, Cheryl. We ended-up reconnecting up with her, so it felt like the perfect fit for this house. She specializes in luxury home living in Nashville, her website: Nashville Luxury Estates.

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We are going to be doing some creative marketing to feature this special home, beyond normal relator pieces, including:

-exclusive launch event with live music and feature artists

-In-depth feature articles in local and regional publication

-Video feature

-Seasonal Photos

-Targeted email campaign to bigger city top brokers to reach people the demographic of people moving here or splitting their time between cities: Los Angeles, San Francisco, Atlanta, Chicago, and Dallas

-Press releases to TV stations

-Feature with Country Music Hall of Fame featuring pieces we have donated

I think it is important to reflect on the historical significance of this home, and the fact that music legends in Nashville have spent time, partied, and recorded at this estate over the decades. For fun, here are some pictures of Tammy at the estate when she lived here! This is such an exciting project for us, and I am really looking forward to releasing it completed with top finishes, restored to it’s original beauty and heritage.

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